Case Study: Elevating Destiny Wolf’s Branding & Website Design
From Wix to Squarespace – A Transformative Redesign for a Yoga Teacher, Breathwork Facilitator & Sound Healer
When yoga teacher, breathwork facilitator, and sound healer Destiny Wolf came to me, she was feeling stuck with her Wix website. She had built it herself but felt it was clunky and difficult to navigate. She wanted a redesign that better represented her work and made it easier for potential clients to connect with her.
She needed a more intuitive, visually engaging, and professional online presence—one that reflected her energy and expertise while creating a seamless user experience. Through my signature branding and website design process, we transformed her site into a stunning, functional, and cohesive digital home on Squarespace.
Creative Discovery: Laying the Foundation for Her Brand
Brand Vibe Pinterest Board
The first step in our process was diving into Destiny’s brand essence. Through my in-depth brand questionnaire, I guided her in uncovering key elements of her identity, including her values, visual preferences, and the emotions she wanted to evoke through her online presence. This exercise helped both of us gain clarity on the direction of her new branding.
As part of this process, we be both created brand vibe Pinterest boards which served as a visual inspiration guide. These boards helped refine the aesthetic direction and ensured that every design choice aligned with her vision. From color palettes to typography and imagery, the board acted as a collaborative tool to establish the look and feel of her new brand.
Destiny wanted a website that felt spacious, calming, and aligned with her healing work. She resonated with earthy, celestial, and organic aesthetics—tones that reflect both grounded wisdom and expansive transformation. From this, I crafted a branding concept that embodied her essence with a harmonious blend of soothing colors, elegant typography, and refined layouts.
Brand & Website Redesign: A Massive Upgrade
Moving from Wix to Squarespace was a game-changer for Destiny’s website. Not only did it elevate the aesthetics, but it also provided a more user-friendly interface for both her and her visitors.
Key improvements included:
A Clearer Site Structure: I helped consolidate her content, making it more digestible and intuitive to navigate.
Stronger Visual Identity: Custom branding elements, such as a refined color palette and elevated typography, helped create a cohesive and memorable experience.
A More Engaging User Experience: Thoughtful layout choices, high-quality imagery, and whitespace helped enhance readability and flow.
Optimized Calls to Action: We strategically placed buttons and sign-up forms to encourage engagement, whether that’s booking a session, signing up for a workshop, or exploring her offerings.
Creating a Style Guide for Brand Consistency
To ensure consistency across all touchpoints, I designed a Style Guide for Destiny’s brand. This guide included her color palette, typography pairings and guidelines for maintaining a cohesive look across her website and marketing materials. By having this structured reference, Destiny now has a clear framework to keep her branding aligned as she continues to grow her business.
The Final Result: A Website That Truly Reflects Her Work
The transformation was profound. What was once a site that felt cluttered and disjointed became a polished, inviting, and professional space that truly represents Destiny’s magic.
Here’s what she had to say about the process:
"Tiffany is an exceptional artist with an expert creative eye. I've been working with Tiffany for years on various projects. Most recently, I hired her for branding and redesigning my website. I was feeling a bit stuck and clunky with the website I built for myself. Tiffany had a look and was able to see where I could consolidate information and use visuals to enhance the user experience. She prepared a selection of branding ideas based on a questionnaire she made which I responded to in order to help me think outside of the box.
She migrated my entire website from WIX to Squarespace, and her expert design eye and advice helped me consolidate my website to be more reader friendly. I am in love with the way she displayed who I am and the work I do, and would highly recommend Tiffany for any branding projects. She is responsive, highly effective, and her years of experience in the creative sector add a unique flare to the technical skills she has. Thank you Tiffany for making my website so amazing!"
Ready for Your Own Transformation?
If you’re a coach, healer, or creative entrepreneur looking for a website that truly reflects your essence and connects with your audience, let’s work together! Whether you need a full rebrand or a simple refresh, I’m here to help you bring your vision to life.
